Under the Sea
Chongqing | China
Under the Sea is an intervention of the public realm of a newly built mixed-use development in the city of Chongqing, aiming to activate the open-air retail street through visual stimulation. The project is entirely inspired by the marine world, creating an immersive experience full of fantasy and surprises.
Under The Sea | Official Video | 100 Channel
© 100architects
Large floor graphics depicting a stream of water, and a series of eye-catching and socially engaging installations themed as an Undersea World along the pedestrian area play an important role in the social activation of the space as well as in the stimulation of visitors and users.
© RexZou
© RexZou
As its name reveals, the project depicts a colorful and intricate Undersea World, the natural habitat of the Starfish Xingzai, our client’s IP Mascot. We make Xingzai embark on an undersea journey where he meets jellyfishes, algae, shells, octopuses, and even a whale!
© RexZou
© RexZou
Designed as an eventful and meandering stream of water, the grey pedestrian street’s floor turns into a colorful painted scape in Aquamarine hues, encouraging both, pedestrian circulation along the street to keep discovering as well as taking pauses in the mini pocket plazas where floor games and play equipment provide encapsulated doses of joy and entertainment to kids and adults alike.
© Lalo
© Lalo
Taking advantage of the retail street’s layout in 3 different levels due to the site’s topography, the project is carefully designed starting on the top level, where subway stations and arrival points are located, following the water stream downhill to the lower levels, as water would physically behave, to smartly use the full potential of the available space, guiding visitors through the middle level of the retail street, finding fun features and deep sea creatures along the pathway, down to the lower level where the stream of water is stagnant revealing the big starfish Xingzai.
© 100architects
© RexZou
© RexZou
All the 3-dimensional sea creatures and other urban furniture and floor games are strategically located concentrically over contrasting bubbles in Coral hues, organized in a way that leaves accessible the emergency fire track.
Under the Sea has been thoughtfully developed as a “Play Route”, having into consideration different challenges and levels of difficulty for different age groups in different areas. A directional stripe on the floor guides visitors from bubble to bubble, unifying them in a coral path that gives shape and order to the Play Route.
© RexZou
© RexZou
Each of the coral bubbles is a platform hosting specific functions and features that encourage social interactions through leisure and play. Those programmatic bubbles initially executed as 2D floor graphics for circulation, in certain moments become 3D shapes forming urban furniture, play structures and objects for leisure.
Altogether, the intervention enhances and stimulates the experience of visitors along the newly built pedestrian street, and creates successfully a very colorful and stimulating community hub for the neighbors and visitors.
© RexZou
© RexZou
© RexZou
© RexZou
© RexZou
© RexZou
© RexZou
© RexZou
© RexZou
© RexZou
Credits
PROJECT NAME: Under the Sea
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Michelle Aldora & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, & Eva Jiang.
CLIENT: Chongqing Hai Shang Xing Real Estate Co., Ltd.
SIZE: 8,000 m2
STATUS: Built
PRODUCTION: Red Kid Recreation Equipment Co. LTD
LOCATION: Chongqing (China)
PHOTOGRAPHY: Rex Zou
VIDEOGRAPHY: Lalo López
Source: 100architects
